At Blackstone Crawford, data storytelling is at the heart of everything we do. In any project, we work to identify the drivers of a specific desired outcome, as well as the bigger-picture impacts that those drivers can potentially make and mean. By understanding and including these related impacts in our work, we can create tools, processes, & systems that focus on much more than just figures, percentages, or checked boxes. Instead, we can focus on the story. 

Internally, entire organizations can become better aligned with big-picture goals and more empowered to take action consistent with the story of a growing company.

Externally, data storytelling can shorten the sales cycle by creating narratives that customers want to act on, as well as spur repeat business due to the memorable nature of stories over figures.

Start with the story you want to write as a business, and let’s work together to reverse engineer the best way to get there.